How to Build a Six-Figure Brand

What is your current brand saying about you?

Do you even have a brand?

Of course you do! Everybody does, whether they are intentional about it, or not. It doesn't always have to be about your logo, colour scheme, or your business card. Even your energy, how you speak, and how you present yourself when you walk into a room - all communicate your personal brand to those you meet.

Analyze your current brand, ask people around you for their interpretation of your brand, and what messages or emotions do they get from it? The benefit of a strong brand comes in the form of inbound opportunities when people know who you are and what you stand for, and they come looking for you.

If you want to be recognized more often, then you’re going to need a cohesive brand. Without it, you aren’t going to stay in the consumer’s mind for very long!

So, what values do you stand for, what’s your area of expertise, what do you want to be associated with, and where do you want to go in the future?

How much perceived value are you giving off?

Your true worth is determined by how much more you give in value over what you receive in commission. Research shows that the public perceives the quality of real estate services to be pretty much the same across the board, regardless of the Realtor they use because customers make their buying decisions based on perceived value. So, change their perception in order to stand out from the crowd.

Do you offer complimentary staging? Do you have flexible service packages? Do you have a professional-looking guide or brochure that explains your process? Can you provide a long list of successful past transactions and testimonials? Do you offer a full-service solution, or do sellers have to hire other companies to prep the homes themselves?

Bring the greatest “perceived value” to your market. Your value should be crystal clear, such that working with you is a no-brainer. You’ve got to provide the greatest amount of value in their eyes in order to be the chosen one. If you don’t communicate it, they can’t perceive it. 

Profit flows to those who create the most value.

Upshift your brand!

What if your brand was one or two notches up from where it is right now? How would your business present itself, and what would your client interactions be like if you were to be playing at a higher level?

Establish your brand for the level you aim to be at 5 years from now. Shift your level of quality, professionalism and accomplishment up a notch. Move from being an agent to being an Advisor. From generic to Specialized. From entry level to Luxury.

Perception becomes reality, so give the perception of professionalism and quality right out of the gate, and lay the groundwork for the future business you will grow into.

Have your brand lead your business.