From $0 to Six-Figures (Mega Agent Secrets That Make You Money)

Stay in momentum!

The Law of Inertia states that “an object at rest stays at rest, and an object in motion stays in motion, unless acted upon by some other force.”

The same can be said about our businesses. Without a specific event or catalyst, our businesses will remain in their same, current levels unless something changes them, like, you choosing to take action or inaction.

Imagine that you’re riding your bike and you get to a big uphill section. Its obviously daunting and hard, but if you stop for a break halfway up the hill and then try to start peddling again later, it will take so much more energy to get your forward momentum back than if you were to have just approached the hill at a slow, steady rate in the easiest gear.

The same goes for our businesses. Keep every wheel of your business systems turning and generating constantly. Leverage your current listings to attract new listings and buyers Pre-plan your social media posts to run while you're away on vacation. Ask for testimonials and referrals the moment you do a successful transaction with a buyer or seller. Automate your marketing campaigns, and keep going on appointments to land new clients, even if you're busy serving the current ones!

Business is often a war of attrition, and you want to outlast your competition. Slow and steady wins the race!

Be in the market.

It’s like they say, showing up is half the battle.

Your expertise will develop from being active in the market, and absorbing everything you are exposed to. Submerse yourself in your craft, preview properties, and stay in communication with top agents, even if you don't have active listings or buyers at the moment.

Have a sense of curiosity and seek out new information, new concepts, and answers to people’s questions, to the point where you can provide valuable insight to your client base that they’ll truly appreciate. Be involved in the things that your clients would be interested in, so that you can bring them valuable information and content before they even know they needed it!

Your core job is to build relationships.

Without a client, you aren’t an agent!

This sounds harsh, but it’s true. You need a client to serve in order to fulfill your prophecy as a successful real estate agent. If not, you're limited to being a real estate professional in theory only, but not in practice.

Imagine a restaurant with no patrons, an airline with no travellers, or an app with no users. They cannot tout their benefits or superiority without clients and customers to back it up. A business relationship requires both sides of the equation in order to work successfully.

Be all about conversations. Create conversations, schedule conversations, and make your entire day be about the next conversation that you’re going to have. Think of attention as currency, and the more attention your business gets, the more you’ve got in the bank. Your core job is only to build relationships. Selling houses is just a by-product of that.

Focus on appointments.

EVERY piece of business first requires a face-to-face, Zoom, or telephone appointment to discuss their needs, establish the working relationship, and get commitments from each side that they wish to work together. If you don’t have appointments, nothing else can move forward.

The worst thing that can happen at the end of a call is....you still haven’t got the appointment. If you don’t ask for the appointment, you probably won’t get the appointment. And when they do decide to buy or sell, you better believe that some real estate professional will be going to that appointment. Will it be you?

Converting leads into appointments is essential.

Here’s a pro tip: Have your available appointment time slots determined in advance before you start prospecting or making follow-up calls. That way your objective is always top-of-mind. You’re telling yourself that you have two appointment slots to fill for tomorrow, now you just need to see which two prospective clients can be booked into those slots, and voila, job done!

This simplifies your day, and helps to steer the call and lead the conversation. Remember, they’re not hiring you to be bashful, shy and full of tentative language. They want you to lead!